Christmas means different things to different people, but one obvious thought that springs to mind when we think of the festive season is … gifts!
Traditionally Christmas is a popular time for businesses to exchange gifts; these corporate Christmas gifts are different to other marketing products – they’re not advertising tools designed to be distributed en masse, they’re well selected tokens given to clients as a ‘thank you’ for their support and business throughout the year.
Unfortunately though, the message of goodwill can be lost in the frenzy of gift giving and unless you offer something different that enables you to stand out in the crowd, your Christmas gift may not have the memorable and long lasting effect you intended. Up-market, luxury business gifts will have a high retention value, ensuring your clients continue to hold on to your gift beyond the festive season!
Popular choices for Christmas business gifts would be items such as leather products (folders, desk diaries, wallets etc.) and, increasingly, technological items (such as USBs, lap-top bags, digital cameras and mobile phone cases). Traditional Christmas business gifts such as glassware and luxury finished clocks continue to have a place on the corporate Christmas present shopping list. Well known or top brands show your client that you appreciate their business; consider giving Cross Pens, Victorinox Maglite Torches, or Pierre Cardin clothing.
For those whose budgets won’t stretch to the top end business gift, there are alternatives! Christmas decorations make fun, quirky gifts. Everyone loves to decorate their workspace during the festive period. Put a smile on your clients’ faces by giving branded decorations they can use to adorn their surroundings. Items such as personalised baubles, Christmas stockings, snow globes, advent calendars and printed Christmas tree decorations all make excellent festive goody bag fillers that will promote your brand throughout the season. Christmas chocolates could also be a relatively inexpensive gesture that will definitely be appreciated! Chocolates or their boxes can be personalised with a logo to add a smart touch to this appetizing Christmas gift that isn’t meant to be shared!
With festive stock starting to appear on the shelves of supermarkets, now is the time to be considering your choices of Christmas corporate gift. But choose wisely! A well chosen personal gift, bearing your logo, will stand out; it will be well received and continue to be used well into the New Year!