As the bad weather slowly but surely sets in, companies and businesses all over the country are taking advantage by tailoring their marketing campaigns towards the season. There are a range of relevant promotional gifts that could be used, but in terms of retention and value for money, umbrellas are a logical and pertinent choice.
Umbrellas are certainly a useful promotional item, and are often valued by the recipient – an umbrella will rescue them when they most need it! When umbrellas are given out as part of a marketing campaign, they are often retained simply because of the high perceived value. But of course, this then means that they are on hand when the unexpected rain sets in, having been tucked away under the stairs or in the boot of the car.
Umbrellas are held high above the crowd; a great way for your logo to be seen by hundreds of people at once. This audience extends far beyond the commuter crowd. Umbrellas are taken to sporting events, outdoor concerts, on shopping trips – even on the beach in lieu of a sunshade. Many major events are televised or photographed for newspapers, giving yet more exposure for your brand. Of course, choosing a promotional umbrella for a giveaway at a show or exhibition could also be potentially priceless if it is raining as the visitors leave at the end of the day.
The construction of an umbrella means that your corporate logo can be printed not just in one position, but on every panel, allowing it to be seen from all angles. And such a wide range of available colours will almost certainly guarantee a match with the colours of your business, which will further enhance the branding.
Promotional umbrellas are available in a wide range of types and styles. From the budget umbrella, intended as a giveaway, to the storm proof umbrella which will withstand the force of very strong winds, your choice can be influenced by price, target audience, and potential retention. Large golfing umbrellas make a high impact statement, but small telescopic umbrellas are practical and easily stored.
Whatever the season and whatever the weather, your customers are sure to feel safe and dry under the gift of a promotional umbrella.