Promotional confectionery has seen a recent upturn in popularity, not least due to the unbeatable wow factor for recipients - almost everybody appreciates a sweet treat! Confectionery is therefore a great way to get your logo noticed and shared, whether chocolate, sweets, or mints.
Promotional sweets are cost effective and wide ranging, whatever your budget. Individually flow-wrapped sweets or lollies are small; perfect as a low cost giveaway. If you have a slightly larger budget, then presentation tins of sweets are ideal; the tin will often be retained by the recipient long after the contents have been eaten! And for higher-end advertising, personalised sweets could also be part of a larger gift, such as a hamper of printed treats and goodies. Retro sweets are very fashionable at the moment – fruit salads, black jacks, lovehearts – nostalgia is a great way to advertise. With all the colour options available, sweets are a great way to complement corporate branding; for example, jelly beans are a great product to colour-match.
Chocolate is also an ideal vehicle for your advertising, available in a vast range of presentation options from individually wrapped squares to bespoke moulds. Your company details will be made all the more eye catching when applied to a shiny wrapper or an intriguing box.
Many customers choose to associate their branding with household names, adding a company logo to promotional packs of Cadburys, Lily O’Briens, or Haribo. This creates a trust in their own brand by association.
Promotional sweets are relevant all year round, but they have the advantage of also being specific to certain times of year. Chocolate advent calendars and coins are commonly associated with the Christmas period, luxury chocolates are a classic Valentine’s Day promotion, and during the summer months brightly coloured lollipops and sticks of rock invoke a holiday feeling.
Printed sweets and chocolates are a very flexible way to advertise your business. They are often seen on reception desks as giveaways (or larger packs as charity fundraisers). They can be handed out at shows and events, added to mail shots, or even given to staff for a light hearted morale boost. For conscientious consumers, don’t forget that many sweets also come in sugar free and fair-trade varieties!
Whatever your logo, whatever your business, sweets are a memorable and tasty way to reach your target audience.