9 Out of 10 Cats Prefer A Promotional Mouse
Posted on Monday, 26th September 2016
.... Or they would, if they had the option! Unlike above the line marketing activity, promotional advertising is often marginalised as an ‘add on’ activity. Recent surveys have shown, however, that promotional gifts are still highly popular with recipients, and with justification. Wide ranging, virtually limitless in choice, competitively priced, and with a high impact value - printed gifts offer an indisputable marketing opportunity.
Promotional items are an economical way to get your logo noticed; of all advertising, they provide one of the best returns on the initial investment. According to a recent industry survey of gift recipients, 84% of respondents believed that promotional gifts increase brand awareness – and 56% stated that their view of the company had become more positive as a result of receiving a gift. Over three quarters of those asked said they were likely to conduct business with a company that had given them a branded gift.
Two thirds of people remember the logo or website address on a promotional gift a year after it has been received, even if they didn’t conduct any business with the company. In terms of longevity, this is far more deep rooted than sending out a mailshot or placing an advert in a magazine. The average person keeps their promotional item for 1-2 years, often longer if the gift has a practical use. Indeed, some branded gifts are kept for decades and become collectors’ items!
Desk items such as pens and calendars are classic examples of useful promotional gifts. They are easily personalised, and used on a daily basis. However the overall most useful and popular item is the USB memory stick. This is due to the high retention value, the high perceived value, and cost-effective pricing. A very adaptable item, the shape of a USB stick can be tailored to a particular business or marketing campaign, and the capacity can be chosen to fit the budget. How about a car shaped USB for someone in the vehicle industry, or a USB microperson in uniform for doctors or policemen? When a client or employee receives a promotional gift they identify with, they will of course be likely to take notice of the message it sends.
Whatever your business or marketing campaign, never cast aside the value of printed products because you assume they’ll be literally cast aside. Keep promotional gifts as part of your marketing strategy, because most recipients will keep them - longer than any other form of advertising.