Promotional Ideas for the Hospitality Industry
Posted on Friday, 14th October 2016
In the highly competitive world of the hospitality industry, first impressions count and a lasting impression is vital. Attention to detail is of paramount importance - printed giveaways are a great way to enhance customer experience, whether in a hotel, bar, theme park, restaurant, or any other customer facing environment.
Personalised giveaways can significantly add to the aura of luxury. For example, toiletries and a toothbrush set in a hotel bathroom add a touch of generosity, and give the perception of value for money. Likewise, providing a sewing kit or bottled water in a bedroom is a practical way to enhance customer experience, and one that is bound to be appreciated due to the inherent usefulness of the product. Likewise, most visitors to a hotel make use of complimentary pens and paper, whether it is in bedrooms or readily available in the reception area.
Restaurants and cafes often favour printed sweets and mints as a promotional giveaway; child-friendly establishments might prefer to offer printed lollies, as a reward for a clean plate. Small sweets are ideal for after a meal, to cleanse the palate. Even if they are not eaten immediately, individually wrapped sweets or chocolates are invariably taken away – a highly portable method of brand exposure.
Leisure attractions with an outdoor element, such as theme parks, have vast opportunities for branding. A good giveaway in the great British weather is the disposable poncho. Many attractions provide these as a goodwill gesture to crowds queuing in the rain, or for a small charge once on site. In heavy rain, these are one of the most highly appreciated giveaways, and show that a company really cares about its customers. Even though they are disposable, many are retained and worn subsequently – branding will be seen far beyond the attraction itself.
Key rings are both useful for the recipient, and a perfect advertiser for the company. Suitable across a range of businesses from hotels and restaurants to travel agents and tourist attractions, they are ideal for giveaways at a reception or helpdesk. With a large print area and available in bespoke shapes and sizes, they are an ideal vehicle for company contact details and logo.
For a front of house experience that is truly memorable for customers, there is no better plan than to combine good service and good quality with a range of relevant promotional giveaways.